Ready to launch a high-paying freelancing or eCommerce career? This all-in-one Shopify Expert course is designed to take you from absolute beginner to professional — even if you’ve never built a store before!
In this practical, step-by-step program, you’ll learn:
How to create stunning Shopify stores from scratch
Mastering Shopify admin, themes, products, and collections
Working with Shopify apps to enhance functionality
Setting up payment gateways, shipping, and taxes
Optimizing store design and speed for maximum conversions
Delivering freelance services on Fiverr & Upwork as a certified Shopify expert
Whether you’re starting a dropshipping business, launching an online brand, or planning to work with clients as a freelancer or agency, this course gives you all the tools, skills, and insider tips to succeed.
🚀 By the end of this course, you’ll be able to:
Build and manage complete Shopify stores with confidence
Offer Shopify services to clients and earn consistently
Understand store optimization, app integration, and customizations
Scale your eCommerce or freelancing career like a pro
💼 No prior coding or design experience needed — just your laptop and determination!
Enroll now and go from Zero to Shopify Hero!
Course Content
Introduction
In this opening topic, you'll get a complete overview of the Shopify ecosystem and what it truly means to be a Shopify Expert in today's digital world. We’ll walk you through the goals of this course, how it's structured, and what exciting skills you’ll walk away with.You’ll also discover:What Shopify is and why it’s a powerful platform for eCommerceThe various ways people earn using Shopify (dropshipping, store setup, freelancing, and more)The potential income streams and opportunities available for Shopify expertsA clear roadmap of how this course will take you from zero to earning real incomeThis topic sets the foundation, mindset, and motivation to guide you through the rest of your journey confidently.Let’s get started on your path to becoming a Shopify Hero!
Lesson: Essential 1 Part 2 – Setting Up Your FREE Shopify Account
03:15Lesson: Essential 2 – Understanding Your Shopify Account
05:01
Settings – Configuring Your Shopify Store for Success
Topic Description:
Mastering your Shopify Settings is the backbone of running a smooth and compliant online store. This module will guide you through every critical setting, from store details to checkout customization, ensuring your business operates efficiently and provides the best customer experience.What You’ll Learn:
🔹 Store & Business Settings – Set up your store name, contact info, and legal policies.
🔹 Payment Providers – Configure payment gateways (Shopify Payments, PayPal, etc.).
🔹 Shipping & Delivery – Set shipping zones, rates, and fulfillment preferences.
🔹 Taxes & Regions – Understand automatic tax settings and regional compliance.
🔹 Checkout Customization – Optimize checkout for higher conversions (guest checkout, email marketing).
🔹 Files & Domains – Upload assets (logos, PDFs) and connect a custom domain.
🔹 Notifications – Manage order alerts, emails, and automation.
🔹 Security & User Permissions – Control staff access and enable 2FA for safety.Why It Matters:
✔ Avoid legal or operational issues by setting up taxes and policies correctly.
✔ Increase trust & sales with a professional checkout and payment setup.
✔ Save time by automating shipping, notifications, and user management.Perfect for: Store owners who want full control over their Shopify backend without guesswork!
Lesson: General Settings – The Foundation of Your Shopify Store
03:12Lesson: Shipping Settings – Mastering Delivery & Fulfillment
06:07Lesson: File Management – Organizing Your Digital Assets in Shopify
01:01Lesson: Payment Gateways – Configuring Your Store’s Money Flow
05:07Lesson: Tax Configuration – Setting Up Compliant & Automated Tax Calculations
02:54Lesson: Sales Channels – Expanding Your Store’s Reach
00:48Lesson: Checkout Settings – Optimizing for Maximum Conversions
05:44Lesson: Notifications – Automating Customer Communication
01:22Lesson: Account Settings – Managing Your Shopify Admin
01:05
Start Building Your Online Store
Ready to launch your online store? This lesson guides you through the essential steps—from choosing a theme to adding products and setting up payments. Perfect for beginners!What You’ll Learn:
🛒 Store Setup BasicsPick & customize a Shopify theme (free/paid options)Add your logo, colors, and branding📦 Product ManagementAdd products (images, descriptions, variants)Set up collections for easy navigation💰 Selling EssentialsConfigure payment gateways (Shopify Payments, PayPal, etc.)Set up shipping rates and tax rules🚀 Go Live ChecklistTest your store before launchConnect a custom domain (e.g., YourStore.com)Why It Matters:
✔ A well-structured store boosts sales and trust
✔ Proper setup saves time fixing errors laterQuick Tip: *"Use high-quality product images—they increase conversions by 30%!"*
Lesson: Let’s See What We Already Got – Audit Your Existing Setup
02:21Lesson: Preferences – Fine-Tune Your Store’s Core Settings
02:53Lesson: Adding a Refund Policy, Terms Conditions and a Privacy Policy
03:31Lesson: Adding an About Us page
02:20Lesson: Adding a Contact Us page
02:13Lesson: Creating menus
05:27Lesson: Adding a blog
04:31
Themes – Design a High-Converting Storefront
Your theme is your store’s first impression. Learn how to choose, customize, and optimize a Shopify theme that boosts sales while staying true to your brand.What You’ll Learn:
🎨 Theme SelectionFree vs. premium themes – which fits your brand?Mobile-responsive design essentials🛠️ Customization MasteryDrag-and-drop editor deep diveHow to edit code (HTML/CSS) safely⚡ Speed & PerformanceImage optimization tricksApps that slow you down (and how to fix it!)🔄 Theme Updates & BackupsHow to update without breaking your storeCreating restore points before changesWhy This Matters:
94% of first impressions are design-relatedA 1-second delay in load time = 7% lost salesWell-structured themes increase conversions by 30%+Pro Tip: "Use Dawn (Shopify’s free theme) – it’s built for speed!"
Lesson: What is a theme
02:09Lesson: Choosing and adding other themes
06:33Lesson: A Deeper dive into the Pop theme
06:42Lesson: Adding a logo
04:20Lesson: Adding a home page slider
00:00Lesson: Choosing the theme I REALLY wanted!
00:00Lesson: A responsive design
00:00Lesson: Sum up
00:00
Adding products
Lesson: Adding a simple product
00:00Lesson: Adding a variable product
00:00Lesson: Organising products into collections
00:00Lesson: Creating a featured collection on the home page
00:00Lesson: Adding product images to the home page slider
00:00Lesson: Tidying up the home page
00:00Lesson: Inventory, Transfers Gift Cards
00:00Lesson: Oberlo adding products automatically
00:00
Selecting a plan
Why do I need to select a plan
00:00A look at the different plans
00:00A quick look again at your account
00:00Lesson: Registering a domain name 2 options
00:00Registering a domain name with an external host part 1
00:00Registering a domain name with an external host part 2
00:00
Orders
Website order
00:00Lesson: Order Manage
00:00Lesson: Phone order
00:00Lesson: Fraud analysis Shopify plan
00:00Lesson: Abandoned cart recovery Shopify plan
00:00Lesson: Customize the checkout page
00:00Lesson: Discounts
00:00Lesson: Customers
00:00Lesson: Analytics
00:00
Great Apps
Lesson: What is an app
00:00Lesson: How I ve organised the coming apps sections
00:00
Apps Part 1 – Health Checkers (Keep Your Store Running Smoothly)
Your Shopify store is like a car—it needs regular checkups! Discover must-have health checker apps that monitor your store’s performance, security, and SEO 24/7, so you can fix issues before customers notice.What You’ll Learn:
🔍 Performance MonitorsTrack site speed & uptime (and why it matters)Get alerts for crashes or slow-loading pages🛡️ Security ScannersDetect malware or vulnerabilitiesMonitor login attempts (stop hackers!)📊 SEO & Broken Link CheckersFind 404 errors hurting your rankingsAudit meta tags & missing alt text🔄 Automated Backup ToolsSchedule daily store backupsOne-click restore if something breaksWhy This Matters:
✔ Slow stores lose 40% of visitors
✔ Hacked stores can lose $200k+ in minutes (real case studies!)
✔ Broken links = lost SEO trafficPro Tip: "Set up weekly health reports sent to your email!"
Lesson: Backup
00:00Lesson: Plugin SEO
00:00Lesson: ALT Text
00:00Lesson: Pingdom
00:00Lesson: Lucky Orange
00:00Lesson: Sum up
00:00
Apps Part 2 – Productivity Boosters (Work Smarter, Not Harder!)
Tired of manual, repetitive tasks? Transform your workflow with productivity-boosting Shopify apps that automate orders, streamline inventory, and save you 10+ hours/week.What You’ll Learn:
🤖 Automation PowerhousesAuto-tag orders, send thank-you emails, or restock alertsZapier/Integromat flows for hands-off tasks📦 Inventory & Order ManagementBulk edit products/collections in secondsSync stock across multiple sales channels✂️ Time-Saving ShortcutsOne-click order fulfillmentAI-powered customer service bots📆 Team Collaboration ToolsAssign staff tasks with deadlinesTrack changes and activity logsWhy This Matters:
✔ Automation can cut order processing time by 80%
✔ Avoid overselling with real-time sync
✔ Reduce human errors in fulfillmentPro Tip: "Combine 2-3 apps to create custom workflows!"
Lesson: Oberlo App
00:00Lesson: Order Printer
00:00Lesson: Printful App
00:00Lesson: Aftership Tracking Delivery Updates
00:00
Apps Part 3 – Customer Service Superchargers (Build Loyalty & Reduce Refunds!)
Great customer service = repeat buyers. Discover must-have apps that automate support, reduce response times, and turn complaints into upsell opportunities—all while saving you hours.What You’ll Learn:
🤖 24/7 Chatbots & AI AssistantsInstant answers to FAQs (tracking, returns, sizing)Escalate complex issues to humans seamlessly📧 Automated Email & SMS SequencesPost-purchase thank-you seriesAbandoned cart saver flows with live support option🔄 Self-Service ToolsLet customers track orders/process returns automaticallyFAQ pages that reduce tickets by 40%⭐ Review & Loyalty BoostersAutomated review requests with discount bribesVIP reward programs that increase repeat salesWhy This Matters:
✔ 73% of buyers pay more for great service
✔ Fast response times reduce refunds by 15%
✔ Loyal customers spend 300% morePro Tip: "Route angry customers to phone support—emails escalate frustration!"
Lesson: FAQs Page App
00:00Lesson: Tidio Live Chat App
00:00Lesson: Call Center App
00:00
Apps Part 4 – Product Page Power-Ups (Skyrocket Conversions!)
Your product page is where shoppers decide "Buy" or "Bye!"—optimize it to sell more with apps that add trust, urgency, and clarity in seconds.What You’ll Learn:
🔥 Conversion-Boosting ToolsCountdown timers & stock scarcity popups"Hot right now" customer activity notifications📸 Media & Social Proof3D/360° product viewersPhoto reviews + video testimonials💡 UX EnhancersOne-click "Buy Now" buttonsDynamic FAQs that reduce returns📦 Bundles & Upsells"Frequently bought together" widgetsPost-purchase one-click add-onsWhy This Matters:
✔ Product pages with videos convert 85% better
✔ Urgency apps can lift sales by 15%
✔ Bundles increase order value by 35%Pro Tip: "Place upsells below the Add-to-Cart button—they convert better!"
Lesson: Hurrify App
00:00Lesson: Free Shipping Bar App
00:00Lesson: Product Reviews App
00:00Lesson: Quick announcement banner App
00:00Lesson: Social Sharing Buttons App
00:00Lesson: Better Coupon Box App
00:00Lesson: Sales Pop App
00:00Lesson: Trust App
00:00Sum up
00:00
Apps Part 5 – Checkout Boosters (Seal the Deal Without Friction!)
The checkout page is where 80% of carts get abandoned—unless you optimize it. Learn how to use high-impact apps to remove doubts, add urgency, and recover lost sales.What You’ll Learn:
💳 One-Click Upsells & Post-Purchase OffersAdd last-minute products before paymentPost-checkout digital/downloadable upsells⏳ Cart Recovery & Urgency ToolsExit-intent popups with discountsReal-time countdown timers ("3 people viewing this cart!")🛡️ Trust & Security BoostersGuarantee badges (money-back, secure checkout)Auto-geolocation for correct taxes/shipping📲 Express Checkout OptimizersAccelerated "Buy Now" flows (Shop Pay, Apple Pay)SMS-based checkout linksWhy This Matters:
✔ Post-purchase offers convert at 20-30%
✔ Express checkouts reduce abandonment by 50%
✔ Trust badges increase conversions by 15%+Pro Tip: *"Offer a small post-purchase upsell (under $10)—it’s the sweet spot!"*
Lesson: Checkout Boost App
00:00Lesson: Boost Sales Upsell Cross Sell App
00:00Lesson: Exit Offers App
00:00Lesson: Fraud Filter App
00:00
Apps Part 6 – Retargeting & Remarketing (Win Back Lost Customers!)
Most visitors won’t buy on their first visit—but smart retargeting brings them back! Discover powerful apps to re-engage shoppers with ads, emails, and discounts that actually convert.What You’ll Learn:
🎯 Facebook/Instagram RetargetingPixel setup & dynamic ad strategiesLookalike audiences for new customers📧 Abandoned Cart & Browse RecoveryAutomated email/SMS sequencesPersonalized discount incentives🔍 Cross-Sell & Post-Purchase Retargeting"You might also like" email campaignsLoyalty-building follow-ups📊 Tracking & OptimizationMeasure ROI on retargeting effortsA/B test different offers & creativesWhy This Matters:
✔ Retargeting ads convert 3-5x better than cold traffic
✔ 70% of abandoned carts can be recovered with the right follow-up
✔ Repeat customers spend 67% more than first-time buyersPro Tip: "Exclude recent buyers from 'abandoned cart' campaigns—focus on warm leads!"
Lesson: Checkout Boost App
00:00Lesson: Boost Sales Upsell Cross Sell App
00:00Lesson: Exit Offers App
00:00Lesson: Fraud Filter App
00:00
Expanding Your Reach – Alternative Sales Channels (Beyond Your Shopify Store!)
Your customers are everywhere—why limit sales to just your website? Learn how to sell on social media, marketplaces, and in-person—all while managing everything from Shopify.What You’ll Learn:
📱 Social SellingSet up Instagram Shopping, Facebook Store, TikTok ShopLive selling strategies (real-time engagement = more sales)🛒 Marketplace IntegrationConnect Amazon, eBay, Etsy (sync inventory & orders)Pros/cons of each platform (fees, audience, competition)📦 Wholesale & B2B ChannelsLaunch a password-protected wholesale portalBulk pricing & tiered discounts🎪 Offline & Pop-Up SalesShopify POS for markets, events, and retailSync online + offline inventoryWhy This Matters:
✔ Multi-channel sellers earn 3x more revenue
✔ Social commerce is growing 3x faster than traditional eCommerce
✔ Diversification = safer business (if one channel slows, others thrive)Pro Tip: *"Test 1-2 new channels at a time—don’t spread too thin!"*
Lesson: Amazon
00:00Lesson: Facebook
00:00
Where to Now? – The Sky’s the Limit! (Your Next Big Steps)
You’ve built a solid foundation—now it’s time to scale! This lesson reveals advanced strategies to grow your brand, automate processes, and turn your store into a self-running empire.What’s Next?
🚀 Growth Channels to ExploreWholesale & Dropshipping – Expand without heavy inventorySubscription Boxes – Recurring revenue = predictable incomeInternational Expansion – Tap into global markets🤖 Hyper-AutomationAI-Powered Customer Service – Chatbots that handle 80% of queriesDynamic Pricing Tools – Auto-adjust prices based on demand/competitors📢 Brand Authority BoostersInfluencer & Affiliate Programs – Leverage other people’s audiencesUser-Generated Content – Turn customers into marketers💡 Innovative Revenue StreamsDigital Products – Sell ebooks, courses, or printablesNFTs & Web3 – Early-mover advantage in decentralized commerceWhy This Matters:
✔ Top 10% of Shopify stores use these strategies
✔ Automation can save 20+ hours/week
✔ Diversification = recession-proof incomePro Tip: "Pick one advanced strategy to test each quarter!"
Lesson: Let s take a breath!
00:00Lesson: Become a Shopify Developer – Build a Showcase Store
00:00Lesson: Build an Ecommerce Business – From Idea to Profit
00:00Store Setup
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