Search Engine Optimization (SEO) is the foundation of online visibility and growth. In this practical and beginner-friendly course, you’ll explore the core strategies of SEO that help websites rank higher on Google and attract the right audience—without paying for ads.
You’ll learn:
What SEO really is and why it matters for every website or business
The difference between on-page SEO, off-page SEO, and technical SEO
How to conduct keyword research using free and paid tools
The importance of meta titles, meta descriptions, and URL structures
How to create SEO-optimized content that both search engines and people love
The role of backlinks and how to earn high-quality ones
How to audit your website and fix common SEO errors
An overview of tools like Google Search Console, Google Analytics, Ahrefs, and Yoast SEO
Simple ways to monitor your progress and improve rankings over time
Whether you’re building your first blog, running an online business, or managing a client’s website, this course will equip you with the tools to grow your traffic organically and stand out in search results.
Course Content
What is SEO and Why SEO is Important
Lecture 1 : What is the SEO and Why SEO is Important
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