Unlock the full potential of social media with this comprehensive course on Social Media Management and Marketing. Whether you’re a small business owner, aspiring marketer, or content creator, this course will equip you with the skills to build powerful social media strategies, grow engaged communities, and drive business results across platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, and TikTok. Learn content planning, branding, audience targeting, analytics, paid ads, and automation tools to boost your online presence and ROI. Perfect for beginners and professionals ready to dominate the digital landscape.
What Will You Learn?
- Crafting a Winning Strategy: Understand how to build a strategic social media marketing plan that aligns with your business goals, target audience, and brand voice.
- Audience Research and Persona Creation: Learn how to identify your ideal customer and create detailed buyer personas to tailor your content and marketing efforts.
- Setting SMART Goals for Social Media: Discover how to set Specific, Measurable, Achievable, Relevant, and Time-bound goals to guide your social media marketing campaigns.
- Content Creation & Curation: Master the art of creating engaging posts, graphics, and videos that capture attention and encourage interaction.
- Paid Advertising Techniques: Gain proficiency in setting up and managing paid campaigns across platforms like Facebook, Instagram, and LinkedIn to boost visibility and drive conversions.
- Influencer Marketing: Learn how to partner with influencers to amplify your reach and create authentic content that resonates with their followers.
- Performance Metrics & Analytics: Dive into advanced analytics tools to track your performance and make data-driven adjustments for optimal campaign results.
- Building and Nurturing Online Communities: Learn how to cultivate a loyal following by engaging with your audience, sparking conversations, and creating an interactive space that supports your brand’s growth.
Course Content
2 – Crafting a Winning Social Media Strategy
In this module, you’ll learn how to develop a results-driven social media strategy tailored to your brand or business goals. We'll cover how to define clear objectives, identify target audiences, select the right platforms, and align content with brand messaging. You'll also explore competitor analysis, content pillars, and engagement techniques to build a strategy that drives growth, engagement, and ROI.
Class1:Crafting a Winning Social Media Strategy
08:24
3 – Audience Research and Persona Creation
This module focuses on understanding who your audience is and how to connect with them effectively. You'll learn techniques for conducting audience research, analysing demographics, interests, and behaviour patterns. By translating this data into detailed buyer personas, you'll be able to craft content and campaigns that resonate deeply and drive higher engagement and conversions across your social media channels.
Class3:Audience Research and Persona Creation
00:00
4 – Setting SMART Goals for Social Media
This module teaches you how to set clear, actionable, and measurable goals using the SMART framework—Specific, Measurable, Achievable, Relevant, and Time-bound. You'll learn to align your social media objectives with broader business goals, track progress effectively, and optimise your strategy based on performance data. By the end of this module, you’ll have a set of well-defined goals that guide your content, engagement, and advertising efforts for real results.
Class4:Setting SMART Goals for Social Media
00:00
5 – Branding Basics Tone Voice and Aesthetic
This module introduces the essential elements of branding on social media, focusing on creating a consistent tone, voice, and visual aesthetic. You’ll learn how to define your brand personality, craft messaging that reflects your values, and design a cohesive look across platforms. By mastering these fundamentals, you'll build a recognizable and trustworthy brand that stands out and connects emotionally with your audience.
Class5:Branding Basics Tone Voice and Aesthetic
00:00
6 – Content Pillars What They Are and How to Use Them
In this module, you’ll discover the concept of content pillars—core themes that guide your social media content strategy. You’ll learn how to identify the pillars that align with your brand goals and audience interests, and how to use them to plan, organise, and streamline content creation. By using content pillars effectively, you’ll ensure consistent messaging, maintain audience engagement, and save time with a more structured posting approach.
Class6:Content Pillars What They Are and How to Use Them
00:00
7 – Creating Engaging Posts Text Images and Videos
This module focuses on the art of creating compelling social media content that captures attention and encourages interaction. You’ll learn best practices for writing engaging captions, designing eye-catching graphics, and producing effective short-form videos. By mastering content formats and platform-specific techniques, you’ll be able to craft posts that boost engagement, build brand awareness, and drive meaningful action from your audience.
Class7:Creating Engaging Posts Text Images and Videos
00:00
8 – Using Content Calendars for Consistency
This module highlights the importance of planning and scheduling content in advance using a content calendar. You'll learn how to organise your posts around strategic themes, key dates, and engagement goals to maintain a consistent brand presence across platforms. By the end of this module, you'll be able to create a streamlined posting schedule that saves time, reduces stress, and keeps your social media efforts focused and consistent.
Class8:Using Content Calendars for Consistency
00:00
9 – Tools for Content Creation Canva Photoshop etc
This module introduces popular design and editing tools that simplify the content creation process. You'll explore platforms like Canva, Adobe Photoshop, and other user-friendly apps to create professional-quality graphics, videos, and social media templates. Whether you're a beginner or looking to improve your design skills, this module equips you with the tools to produce visually compelling and on-brand content efficiently.
Class9:Tools for Content Creation Canva Photoshop etc
00:00
10 – Introduction to Paid Advertising on Social Media
This module introduces the fundamentals of paid social media advertising, covering platforms like Facebook, Instagram, LinkedIn, and TikTok. You’ll learn how to set up ads, define target audiences, and create compelling ad copy and visuals. By the end of this module, you’ll have a basic understanding of paid campaigns, including budget management and performance tracking, to help you drive traffic and conversions through strategic paid ads.
Class10:Introduction to Paid Advertising on Social Media
00:00
11 – Facebook Ads Manager A Beginners Guide
This module provides a step-by-step introduction to Facebook Ads Manager, the powerful tool for creating and managing paid campaigns on Facebook and Instagram. You’ll learn how to navigate the platform, set up ad campaigns, define audiences, choose objectives, and monitor performance. By the end of this module, you’ll have a solid foundation in using Facebook Ads Manager to launch your first ad campaign with confidence.
Class11:Facebook Ads Manager A Beginners Guide
00:00
12 – Instagram Ads Leveraging Stories Reels and Posts
In this module, you’ll learn how to create highly engaging Instagram ads using Stories, Reels, and standard Posts. We’ll explore the unique features of each format, how to design content that aligns with user expectations, and how to effectively integrate ads into each type for maximum impact. You’ll gain practical tips on targeting, ad formats, and budgeting to make the most of your Instagram advertising strategy and drive results.
Class12:Instagram Ads Leveraging Stories Reels and Posts
00:00
13 – Paid Campaign Optimization and ROI Tracking
This module focuses on how to optimise your paid social media campaigns for better performance and track the return on investment (ROI). You’ll learn how to monitor key metrics, such as clicks, conversions, and engagement, and use this data to tweak your ads for improved results. We’ll also cover strategies for A/B testing, adjusting targeting, and reallocating budgets to the highest-performing ads, ensuring your campaigns are cost-effective and driving the desired outcomes.
Class13:Instagram Ads Leveraging Stories Reels and Posts
00:00
14 – Leveraging Influencer Marketing
This module focuses on how to effectively integrate influencer marketing into your social media strategy. You’ll learn how to identify the right influencers for your brand, approach them for collaborations, and create campaigns that align with your marketing goals. We’ll also explore strategies for measuring the success of influencer partnerships and ensuring a positive ROI, helping you build authentic connections with your audience through trusted voices.
Class14:Leveraging Influencer Marketing
00:00
15 – Building and Nurturing Online Communities
This module focuses on the power of building and maintaining a loyal online community around your brand. You’ll learn strategies for creating engaging content that sparks conversations, fosters trust, and encourages user-generated content. We’ll explore the importance of interaction, community management tools, and ways to cultivate a space where followers feel heard and valued. By the end of this module, you’ll have the skills to grow a thriving online community that boosts brand loyalty and drives long-term engagement.
Class15:Building and Nurturing Online Communities
00:00
16 – Advanced Analytics and Performance Metrics
This module dives into advanced analytics tools and techniques for measuring the success of your social media campaigns. You’ll learn how to interpret key performance metrics like engagement rate, conversion rate, and customer acquisition cost. We’ll explore how to use data to optimize campaigns, track ROI, and adjust your strategies based on insights. By the end of this module, you’ll be equipped with the skills to make data-driven decisions that improve your social media performance and contribute to business growth.
Class15:Advanced Analytics and Performance Metrics
00:00To truly succeed in social media marketing, understanding and leveraging analytics is essential. This module takes you beyond basic metrics, exploring advanced tools and techniques for measuring the performance of your campaigns. You’ll learn how to interpret critical performance indicators such as engagement rate, conversion rate, customer acquisition cost, lifetime value, and more. We’ll explore the best analytics platforms and how to use them to track ROI, identify trends, and make data-driven adjustments to your content and ad strategies. You’ll also discover how to analyze audience behavior and campaign performance across different platforms, enabling you to optimize your efforts for better results. By the end of this module, you’ll have the knowledge to turn data into actionable insights that improve your marketing outcomes and drive business growth.
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